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SWAR GUJRANIA Think . Design . Create







Currently designing delightful experiences for

Past experiences:

Last updated in 2022. Please reach out to [email protected] for latest projects

I am a Product Designer & Researcher with a three pronged approach to UX – user centered, evidence based, &
driving value for organization. I enjoy working on complex problems which sit in multi-stakeholder ecosystem and
require an intricate balance between needs of various stakeholders.

Understanding the business perspective

01 Discover

  • User researchInterviews Surveys Contextual Inquiry Card Sorting Benchmarking Usage Analytics Eyetracking tests
  • Secondary research

02 Deliberate

  • Affinity mapping
  • Empathy mapping
  • Personas
  • Ecosystem mapping
  • Behavioral statements
  • Product pressures

Balancing user needs with value for organization

03 Define

  • Problem & Value
    definition
  • Identifying goals,
    metrics, heuristics
  • Use case scenarios
  • User journeys
  • UX & Interaction
    model

04 Design

  • Information
    Architecture
  • Sketching
  • Digital Mockups,
    Wireframes
  • Visual design
  • Design handoff

05 Testing

  • Value Testing
  • Usability Testing
  • Heuristic Evaluation
  • Usage data analysis

Last updated in 2022. Please reach out to [email protected] for latest projects



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Managing alarms for large enterprises

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Audience's voice

Feedback gathering experience for ASO

Research Repository

Focus Brands' knowledge management system

Hashtag Guru

Effective content tagging and publishing

Hyperloop

Visual Exploration of SpaceX's Hyperloop

Poison

Visual exploration a luxury lingerie brand.

Emoi

Visualizing user’s emotions in realtime

Medline Wheelchair

Anthropometry & design recommendations

Are you in Flow?

Finding physiological reasons for happiness

LuminAI

Virtual AI agent that can dance with you.

DIY drone kit

Interfacing drones with mobile phones

Abled_D

Visualizing the lives of specially abled

Dance. Art. Poetry.


When the sun goes down, I indulge in various forms of art amorphously, exploring the breadth and depth of my creative existence in its shapeless blob.

Years of practicing Bharatanatyam , an Indian classical dance form has taught me the importance of Abhinaya, the act of story-telling, that warrants an acute understanding of human psyche through empathy. This empathy reflects in my design process, allowing me to be truly inclusive in my approach.

I also project the complex intricacies of human emotions and ideas through my sketches. And when the paint dries out, I turn to ink. I prefer prose and poetry to longer forms of writing. I write for me, to satiate my creative hunger, though people have told me it helps them too.